Top Beauty Retail Apps on iOS in Poland: Q4 2024 Insights

In the fourth quarter of 2024, the iOS platform in Poland showcased notable trends among the top beauty retail applications, as reported by Sensor Tower. Here's a closer look at how these apps performed during this period.

SEPHORA - Maquillage, Parfum experienced fluctuating download numbers, peaking at approximately 26K in the last week of November. Weekly active users also saw a significant rise, reaching about 265K during the same time frame.

Notino: profumi e cosmetici demonstrated a steady increase in downloads, with a notable spike to around 16K in early December. Active users grew consistently, starting from around 91K and reaching 179K by mid-December.

hebe - zdrowie i piękno maintained a stable download rate, with numbers hovering around 7K to 8K. The app saw a remarkable surge in active users, peaking at nearly 496K in early December.

Douglas.pl - Perfumeria witnessed a gradual increase in downloads, reaching approximately 7.8K towards the end of November. Active user numbers also rose, hitting a high of about 140K in early December.

Lastly, Rituals Home & Body Cosmetics showed a consistent upward trend in downloads, with a peak of over 7.8K in mid-December. The active user base expanded significantly, reaching over 34K in early December.

These insights provide a snapshot of the dynamic landscape of beauty retail apps in Poland. For more detailed analysis and data, visit Sensor Tower.